Why Pop Mart’s Pucky Beanie Line Is No Longer Sold in the U.S.: A Copyright Clash with Beanie Babies
If you’ve followed collectible toy crazes over the past decade, Pop Mart needs no introduction. Known globally for its blind-box figures like Labubu and Pucky, the Chinese brand has created a fervent collector culture around soft toys, keychains, and quirky characters. But in late 2025, something unusual happened: Pucky Beanie products suddenly vanished from Pop Mart’s U.S. stores, apps, and online listings — and they haven’t returned. The reason appears to boil down to copyright and trademark issues connected to the iconic Beanie Babies brand from Ty Inc., one of the most fiercely protected toy trademarks in the world. (gorctrails.com)
📦 What Happened to the Pucky Beanie Series?
Several listings — such as the Pucky Beanie Flying Babies and Pucky Beanie Bubble Up series — were either pulled from Pop Mart’s online store or never officially released in the U.S., despite promotional trailers and planned drop dates appearing on social media. Collectors expecting the launch noticed widgets and listings disappearing just days before launch. (gorctrails.com)
Instead, the items became rare finds on secondary marketplaces like eBay, Mercari, and niche toy resale sites — often sold as rare or discontinued figures. (Deals on Used Items)
One product page even indicates that Pop Mart decided they will not be released ever in the USA, making these items exceptionally scarce and desirable among collectors. (gorctrails.com)
📜 So Why Were They Pulled?
The most widely discussed theory among collectors — backed by recurring chatter on Pucky and Pop Mart forums — centers on potential copyright and trademark conflict with the Beanie Babies brand. The original Beanie Babies, a wildly popular plush toy franchise from the 1990s made by Ty Inc., remains a heavily protected trademark in the U.S. and abroad. (The Daily Dot)
Many in the community noticed that Pop Mart’s Pucky Beanie line included “Beanie” in the title — a term that could be seen as infringing on Ty’s longstanding intellectual property. Users on collector subreddits speculate that a cease-and-desist or trademark warning from Ty or its legal team may have forced Pop Mart to yank the products — at least temporarily — from U.S. channels. (Reddit)
While there’s no public lawsuit naming Pop Mart specifically over Pucky Beanie, the theory gains credibility when you consider how vigilant Ty has historically been about protecting its trademarks and proprietary toy technology — especially with recent launches like its Beanie Bouncers line, which itself highlights patented bouncing mechanisms and reinforced branding. (The Daily Dot)
👀 What Collectors Are Saying
Fans and collectors have shared mixed reactions:
- Many noticed the Pucky Beanie Flying Babies products listed briefly on apps and social feeds — only to disappear without official explanation. (Reddit)
- Others pointed out that multiple Pucky “beanie” products vanished simultaneously — not just one series — suggesting a systematic takedown rather than a production glitch. (Reddit)
- There is speculation that Pop Mart may rename and reissue the characters under a different branding to sidestep potential legal issues. (The Daily Dot)
These conversations reflect both confusion and frustration: collectors want clarity, and many hoped the line would eventually launch as planned in the U.S. market.
🧠 A Broader Context: Copyright and Collectibles
Intellectual property enforcement in the collectibles market isn’t new — and it’s not limited to plush toys.
Pop Mart itself has been active in copyright battles over other characters, such as Labubu, suing U.S. retailers for counterfeit distribution and securing court orders to prevent unauthorized sales. (Grokipedia)
In the broader toy industry, Ty Inc. has historically defended “Beanie”-related marks aggressively, and even attempts to use similar terminology or merchandising concepts can raise red flags. This might explain why Pucky Beanie — despite being a unique Pop Mart creation — became entangled in trademark concerns simply by name association and product category. (The Daily Dot)
🧩 What This Means for Fans and the Market
For now:
- Collectors with Pucky Beanie figures may find increased rarity and resale value due to limited legal availability in the U.S. (gorctrails.com)
- Pop Mart may either rebrand the line or quietly relaunch it under a new name and packaging
- Fans continue to speculate on Reddit and collector sites about why the items were pulled and whether they will return. (Reddit)
For casual buyers curious about Pop Mart’s other collectible lines — like Labubu and seasonal blind boxes — the broader toy craze is alive and active online and internationally, even as specific products face legal hurdles.
🧸 Final Take
The disappearance of the Pucky Beanie line from the U.S. market appears to be more than a random delay — it’s likely a copyright-related pullback tied to Ty Inc.’s long-defended Beanie Babies/trademark territory. While Pop Mart hasn’t issued an official public statement confirming this, the pattern of removal, trademark sensitivity, and collector chatter points strongly in that direction.
Whether or not the Pucky Beanie series ever officially launches on U.S. soil, the episode underscores how intellectual property law shapes toy culture and global collectibles markets — sometimes in unexpected ways.