Pop Mart has officially revealed one of the most exciting designer toy collaborations of 2026: Labubu from “The Monsters” series teaming up with Sanrio’s Hello Kitty & Friends.

The crossover blends the mischievous charm of Labubu — the bunny-eared creature created by artist Kasing Lung — with some of Sanrio’s most beloved characters. (AP News)

The collection features vinyl plush pendant blind boxes and a larger collectible doll, allowing fans to collect Labubu styled as different Sanrio icons. (Dexerto)

Each figure keeps Labubu’s signature grin and fluffy silhouette but dresses the character in outfits inspired by classic Sanrio personalities.

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Characters in the Labubu x Hello Kitty & Friends Series

The blind box series includes six main designs plus one rare secret figure. (Modern Notoriety)

Below is a closer look at each character interpretation.

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Labubu x Hello Kitty

The centerpiece of the collaboration is Labubu dressed as Hello Kitty, one of the most recognizable characters in the world.

Color scheme

• White and soft pink

• Inspired by Hello Kitty’s classic bow and overalls/dresses

Outfit

• Polka dot bow on the ear

• Dress similar to Hello Kitty’s traditional outfit

• Plush-style textures

Personality vibe
Sweet meets mischievous. Labubu still keeps its cheeky grin, but the Hello Kitty styling adds a softer, nostalgic energy.

The collection also includes a larger Labubu x Hello Kitty vinyl plush doll, complete with a Hello Kitty pillow accessory and embroidered sleep mask. (TYPA)

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Labubu x My Melody

My Melody is Sanrio’s iconic bunny character known for her gentle personality.

Color scheme

• Soft baby pink

• Cream and pastel accents

Outfit

• My Melody’s signature hood with rounded ears

• Delicate pink tones and soft textures

Personality vibe
The calm, sweet character of the lineup. This version of Labubu feels extra cute and cozy, leaning heavily into the kawaii aesthetic.

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Labubu x Kuromi

Kuromi brings a darker, punk-inspired energy to the series.

Color scheme

• Black, lavender, and purple

• Edgy accents

Outfit

• Kuromi’s jester-style hood

• Skull motif details

Personality vibe
Rebellious and playful. This version blends Labubu’s mischievous personality with Kuromi’s gothic-cute style, making it one of the most visually striking figures.

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Labubu x Cinnamoroll

Cinnamoroll is known for his fluffy white appearance and dreamy personality.

Color scheme

• Cloud white

• Baby blue accents

Outfit

• Long floppy ears inspired by Cinnamoroll

• Soft pastel palette

Personality vibe
Dreamy and whimsical. This figure gives Labubu a softer and more innocent appearance compared to its usual mischievous expression.

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Labubu x Pochacco

Pochacco adds a sporty and energetic vibe to the collection.

Color scheme

• White and black with athletic accents

Outfit

• Pochacco-inspired styling

• Simple, playful design

Personality vibe
Active and cheerful. Pochacco is known as one of Sanrio’s sporty characters, so this Labubu version feels bright and lively.

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Labubu x Pompompurin

Pompompurin is the beloved golden retriever known for his relaxed personality.

Color scheme

• Warm yellow

• Brown beret accents

Outfit

• Pompompurin’s iconic beret

• Soft golden tones

Personality vibe
Laid-back and friendly. This design gives Labubu a cozy, warm look that many collectors are already calling one of the cutest in the set.

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Secret Figure (Classic Hello Kitty)

Like many Pop Mart blind box collections, the series includes a secret edition figure with approximately 1 in 72 odds. (Modern Notoriety)

The secret design is a classic Hello Kitty–style Labubu variant, making it one of the most sought-after pieces for collectors.

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Why This Collaboration Is So Popular

Several trends are fueling the hype around the collection:

1. Nostalgia crossover
Sanrio characters like Hello Kitty and My Melody have global recognition across generations.

2. The Labubu collector boom
Labubu figures have become viral collectibles thanks to Pop Mart’s blind box model and limited releases.

3. “Kidult” culture
Adult collectors increasingly buy designer toys for nostalgia, aesthetics, and display value.

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Release Details

• Series: The Monsters x Hello Kitty & Friends Vinyl Plush Pendant Blind Box

• Price: around $39.99 per blind box

• Release date: March 12, 2026 online, with retail store launches later in April. (Dexerto)

The collaboration also includes a larger 15-inch Labubu x Hello Kitty plush collectible priced around $149.99. (TYPA)

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Final Thoughts

The Labubu x Hello Kitty & Friends collaboration perfectly captures the designer toy world’s love for playful crossovers.

By combining Labubu’s mischievous monster energy with Sanrio’s beloved characters, Pop Mart created a collection that feels nostalgic, collectible, and irresistibly cute.

For collectors, this release isn’t just another blind box series — it’s a meeting of two iconic universes in kawaii culture.