Hailey Bieber Receives Custom Labubu Doll — Sunglasses, Rhode Lip Case and Necklace Included

 The Surprise Reveal

At the WSJ Magazine 2025 Innovator Awards, Hailey Bieber was gifted a bespoke Labubu figure that instantly caught the attention of fashion, celebrity, and designer-toy fans alike. The doll, clearly modelled after Bieber, is outfitted uniquely—with the model’s signature sunglasses, her B-necklace, and a miniature version of a Rhode lip-case accessory. 

In a viral moment captured on Instagram and TikTok, Bieber is seen holding the custom Labubu, smiling, and filming the reaction. The custom figure appears to be a one-of-a-kind piece created in cooperation with the designer toy brand Pop Mart’s Labubu line. 

🎨 What Makes It Special

• Personalised Accessories: The custom Labubu sports Hailey’s signature black sunglasses and a gold “B” necklace. According to reports, it also features a mini lip-case referencing her skincare / beauty brand Rhode.  
• Stylised Fit: The figure is wearing an outfit inspired by the red strapless mini-dress she wore during a promotional event for Rhode’s lip product in New York earlier.  
• Visibility & Culture Signal: A Labubu customised for Hailey Bieber elevates the designer-toy figure into celebrity collectible territory, opening doors for more high-profile collaborations.

🧸 Why This Matters in the Collectible & Fashion Worlds

• Crossover appeal: Labubu figures already have serious street-style and K-pop celebrity traction; a custom piece for Hailey Bieber amplifies its reach into Western celebrity culture.
• Resale & hype potential: Custom celebrity-connected Labubu pieces are likely to become highly sought on the secondary market, especially if this piece remains unique or limited.
• Brand expansion signal: For Pop Mart and the Labubu brand, this kind of visibility signals a deeper push into fashion, celebrity branding and culturally relevant drops.

✅ What’s Next?

• Collectors should keep an eye on official announcements from Labubu / Pop Mart for any tie-in releases or limited editions inspired by this collaboration.
• Authenticity remains key: with rising celebrity‐driven hype comes increased counterfeit risk—especially in vinyl designer toys and blind-box culture.
• Whether you’re a Labubu fan, a reseller, or a fashion-toy collector, this custom Hailey Bieber piece is a noteworthy moment in the evolving world of art toys + celebrity culture.