Sale Dates
Aug 28 – Sept 17
Daily Deals
12am–11:59pm CT
Early Access
Platinum & Diamond Aug 27
Discount
50% off steals
Shop all my Ulta 21 Days picks
✦ Before you shop
How the sale works — and how to win it
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Daily steals expire at 11:59pm CT. No rain checks. The deal disappears at midnight and a new one starts. Set reminders for the dates below.
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Weekly Steals run all 7 days. Those marked "weekly" below give you a full week — no rush, but still limited stock.
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Some deals are online only. Marked clearly below. Check in-store if an online item sells out — inventory varies.
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Free shipping for Platinum & Diamond members on all Beauty Steal orders. Sign in before checking out.
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Free same-day delivery on orders $35+ throughout the event. Great for last-minute grabs.
Weekly · Aug 28–Sept 3
Available all week · Week 1
Week 1 Weekly Steals — shop any day this week
These run 50% off for the full first week. No 24-hour pressure — but grab them before Sept 3.
Beekman 1802
Milk Shake Hyaluronic Acid & Squalane Facial Toner Mist
50% off · ~$19.50
Weekly steal
A goat milk toner mist with HA and squalane — hydrating, barrier-supporting, and gentle enough to use throughout the day. Also appears as a daily deal Friday Sept 4 if you miss the weekly window.
Shop →
Sigma Beauty
Essential Brush Set (select products — online only)
50% off at Ulta
WeeklyOnline only
Sigma's makeup artist-grade brush set at 50% off. High-density, precisely cut fibres that make every product perform better. The weekly format gives you time to decide — but stock is limited online.
Shop →
Monday, Aug 31
24-hour deal
Touchland
Cashmere Woods Body & Hair Fragrance Mist
50% off · Aug 31 only
Today only
Touchland's warm, woody cashmere mist for body and hair. Confirmed on Ulta's site as a Monday Aug 31 daily steal. Great as a gift or to layer with fragrance — and at 50% off, grab multiples.
Shop Aug 31 →
Tuesday, Sept 1
24-hour deal
Nudestix
Gel Color Lip + Cheek Balm
50% off · Sept 1 only
Nudestix select lip
Nudestix select lip confirmed Sept 1 on the Ulta schedule. The Gel Color Lip + Cheek Balm is the brand's most versatile product — a dewy, natural-finish stick that works on both lips and cheeks. Swipe, tap, blend with fingers. Done in under a minute.
Shop Sept 1 →
Wednesday, Sept 2
24-hour deal
Erborian
BB Cream SPF 20
50% off · Sept 2 only · Online only
Online onlyConfirmed Sept 2
Erborian's Korean BB cream is confirmed on the Ulta Sept 2 schedule as an online-only deal. Tone-adapting, pore-blurring, SPF 20, and weightless — it's the quickest skincare/makeup step you can add to a morning routine. This one sells out fast. Shop online the moment it goes live at midnight CT.
Shop Sept 2 Online →
Thursday, Sept 3
24-hour deal
Buxom
Full-On Plumping Lip Cream
50% off · Sept 3 only
Confirmed Sept 3
Buxom select lip is confirmed on the Ulta Sept 3 schedule. The Full-On Plumping Lip Cream is the brand's hero — a tingling, glossy plumper that delivers visible fullness and a long-wearing gloss texture. One of the most re-purchased products every 21 Days event.
Shop Sept 3 →
The Nue Co.
Comfort Layering Set Eau de Parfum
50% off · Sept 3 only
Confirmed Sept 3
The Nue Co. select fragrance is confirmed on the Ulta Sept 3 schedule. The Comfort Layering Set brings the wellness brand's calming, grounding scent philosophy into a layerable fragrance set. Built around emotional regulation as much as scent aesthetics.
Shop Sept 3 →
Friday, Sept 4
24-hour deal
Marc Jacobs
Daisy Wild Eau So Intense Eau de Parfum
50% off · Sept 4 only
Fragrance steal
Confirmed on Ulta's Sept 4 schedule. The Daisy Wild Eau So Intense is the richer, more concentrated flanker of Daisy Wild — same wildflower DNA pushed deeper, with more presence and lasting power. Fragrance at 50% off is one of the sale's biggest value moments. The iconic Daisy cap in its most intense edition.
Shop Sept 4 →
Beekman 1802
Select Milk Shake Mists
50% off · Sept 4 only
Also Sept 4
Beekman 1802 Milk Shake mists also appear as a Sept 4 daily deal — if you missed the weekly version, Friday is your second chance. The goat milk and squalane formula in mist format for instant barrier hydration throughout the day.
Shop Sept 4 →
Saturday, Sept 5
The biggest day — 9 picks
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Set an alarm for midnight Friday into Saturday. Sept 5 has more of my picks than any other single day — 9 products including Rare Beauty, Supergoop, ABH, Tarte, Madison Reed, Medicube, Orebella, and Kopari. Have your cart ready.
Rare Beauty
Soft Pinch Luminous Powder Blush
50% off · ~$13.50 · Sept 5 only
Sells out fastest
Confirmed on the Ulta Sept 5 schedule. This is the one to grab first — Rare Beauty at 50% off sells out within hours every single year. The luminous powder blush in Selena Gomez's brand. Buildable, long-wearing, and photographically beautiful.
Shop Sept 5 →
Supergoop!
Glowscreen Sunscreen SPF 40
50% off · Sept 5 only
Sells out fast
Confirmed Sept 5. Supergoop's dewy, glow-enhancing SPF 40 with HA and niacinamide — the SPF that works as primer, skincare, and glow-prep in one step. One of the most-wanted 21 Days steals. Grab it early in the day.
Shop Sept 5 →
Anastasia Beverly Hills
Full-Pigment Matte & Satin Velvet Lipstick
50% off · Sept 5 only
ABH select lip
Confirmed on Ulta Sept 5 as ABH select lip. Full-pigment matte and satin velvet formula that wears for hours without crinkle-drying. ABH lipstick at 50% off is one of the best lip investments of the whole sale. Stack multiple shades.
Shop Sept 5 →
Tarte
Tartelette XL Tubing Mascara
50% off · Sept 5 only
Tarte select mascara
Confirmed as Tarte select mascara Sept 5. The tubing formula wraps each lash in a polymer tube rather than wax — smudge-proof, flake-proof, and removable with warm water. The XL size means more formula and a bigger brush for maximum volume.
Shop Sept 5 →
Madison Reed
Radiant Hair Color Kit
50% off · Sept 5 only
Confirmed Sept 5
Confirmed Sept 5. Madison Reed's clean at-home color kit — no ammonia, no harsh chemicals, salon-quality results. At 50% off, stock up on your shade for multiple sessions. Shade consistency is everything with at-home color.
Shop Sept 5 →
Medicube
PDRN Pink Collagen Capsule Cream
50% off · Sept 5 only
Confirmed Sept 5
Confirmed on the Ulta Sept 5 schedule. PDRN + collagen in a microencapsulated cream format — the capsules preserve potency and release on contact with skin. The 21 Days sale is the perfect time to try PDRN skincare at half price.
Shop Sept 5 →
Orebella
Eternal Roots Parfum (select travel sprays)
50% off · Sept 5 only
Orebella select
Confirmed as Orebella select travel sprays Sept 5. Bella Hadid's indie fragrance brand — the geode-shaped bottle is a collector's object. Eternal Roots is warm, woody, and earthy. The travel spray format is perfect for trying a new fragrance house at the best possible price.
Shop Sept 5 →
Kopari Beauty
Sun Veil Illuminating Elixir Face Sunscreen SPF 38
50% off · Sept 5 only
Confirmed Sept 5
Confirmed on the Ulta Sept 5 schedule. An illuminating SPF elixir that gives skin a lit-from-within glow rather than a white cast. Serum-light texture, layerable under makeup, and one of the prettiest SPF products at Ulta.
Shop Sept 5 →
Benefit Cosmetics
Select Brow Products
50% off · Sept 5 only
Benefit brow
Confirmed as Benefit Cosmetics select brow Sept 5. Gimme Brow, Precisely My Brow, Brow Microfilling Pen — the Benefit brow lineup at 50% off is one of the best brow investments in the sale. The brand that basically invented the prestige brow category.
Shop Sept 5 →
Sunday, Sept 6
24-hour deal
Half Magic
Eyeshadow Singles
50% off · Sept 6 only
Confirmed Sept 6
Confirmed on the Ulta Sept 6 schedule. Half Magic — Euphoria makeup artist Donni Davy's brand — in single eyeshadow format. Highly pigmented, editorial shades that make a look feel intentional. Pick up a few singles and build a custom palette at half price.
Shop Sept 6 →
Ulike
ReGlow 4-in-1 LED Light Therapy Mask
50% off · Sept 6 · Online only
Best device dealOnline only
Confirmed online-only Sept 6. An LED light therapy mask with red, blue, NIR, and yellow light for collagen stimulation, acne treatment, and skin rejuvenation. LED masks at full retail are a serious investment — 50% off online-only on Sept 6 is the best opportunity of the year to buy one. Set your alarm.
Shop Sept 6 Online →
Monday, Sept 7
24-hour deal
Metamorphosis
LushLips Hydrogel Mask
50% off · Sept 7 · Online only
Online only
Metamorphosis select appears on the Ulta Sept 7 online-only schedule. The LushLips Hydrogel Mask delivers intense hydration and plumping via a hydrogel patch that keeps the formula in contact with the lip area far longer than a regular lip product. A luxury lip treatment at 50% off.
Shop Sept 7 →
Glimmer Wish
Mermaid Haircare Gift Set
50% off · Sept 7 · Online only
Online only
Glimmer Wish select appears in the Ulta Sept 7 online-only schedule. Gift sets at 50% off during the 21 Days event are among the best per-product value — multiple items bundled, all at the sale discount. The mermaid haircare aesthetic makes this a great gift pick too.
Shop Sept 7 →
Wednesday, Sept 9
24-hour deal
R.E.M. Beauty
Starlet Liquid Eyeshadow
50% off · Sept 9 only
Confirmed Sept 9
R.E.M. Beauty Starlet Liquid Eyeshadow is confirmed on the Ulta Sept 9 schedule. Ariana Grande's makeup brand delivers high-impact metallic and glitter formulas that stay put without fallout. Tap with a finger, blend edges, done. The liquid format makes editorial eye looks accessible and quick. Extraordinary value at 50% off.
Shop Sept 9 →
Thursday, Sept 10
24-hour deal
Elizabeth Arden
Hyaluronic Acid + Peptides Ceramide Capsules Hydra-Plumping Serum
50% off · Sept 10 · Online only
Online onlySells out fast
Elizabeth Arden select is confirmed online-only Sept 10. The Ceramide Capsule Serum — each single-use capsule delivers a perfectly measured dose of HA, peptides, and ceramides. Consistently sells out during the 21 Days sale. Order online the moment it goes live.
Shop Sept 10 →
Laura Geller
Baked Blush-N-Brighten Marbleized Blush
50% off · Sept 10 · Online only
Online only
Confirmed online-only Sept 10. The marbleized baked blush that makes colour-mixing easy — a baked finish that gives a more dimensional, skin-like quality than regular pressed powder. Looks like you've just come back from somewhere warm. Online only: shop the Ulta site or app.
Shop Sept 10 →
Mario Badescu
Advanced Peptide PDRN Jelly Cream
50% off · Sept 10 only
Mario Badescu PDRN
Mario Badescu select PDRN confirmed Sept 10. Their Advanced Peptide PDRN Jelly Cream combines PDRN with the brand's peptide complex in a lightweight, non-greasy jelly texture. The Western accessible price point for PDRN skincare — at 50% off this is the most affordable PDRN entry point in the sale.
Shop Sept 10 →
Saturday, Sept 12
24-hour deal
Clarins
Double Serum Age-Defying Concentrate
50% off · Sept 12 only
Investment pick
Confirmed on the Ulta Sept 12 schedule. Clarins Double Serum is the brand's hero — a bi-phase formula you shake to mix, combining water-soluble and oil-soluble actives for comprehensive anti-aging. One of the most consistently high-rated prestige serums available. At 50% off this is the sale's single best skincare value. Wait for this one.
Shop Sept 12 →
Bio Ionic
AeroGravity Dryer
50% off · Sept 12 only
Bio Ionic tools
Confirmed as Bio Ionic styling tools Sept 12. The AeroGravity Dryer from the professional salon brand — lightweight, fast-drying, with ionic technology for frizz reduction and shine. High-quality hair tools at 50% off are some of the best-value deals in the entire 21 Days sale. These rarely go on sale elsewhere.
Shop Sept 12 →
Weekly · Sept 4–10
Week 2 weekly steals
Week 2 Weekly Steal — available all week
The Sigma Beauty Essential Brush Set also runs as a weekly steal Sept 10 specifically — check Ulta for the full Week 2 weekly lineup.
Sigma Beauty
Essential Brush Set (select — online only)
50% off · Sept 10 (online only confirmed)
Online onlyAlso in Week 1
Sigma's Essential Brush Set appears both in the Week 1 weekly window AND confirmed as a Sept 10 online-only deal. Professional-grade fibres, precise shapes, and the kind of brush quality that improves every application. Two chances to grab it.
Shop →
Save the dates. Set the alarms.
Deals go live at midnight CT and run 24 hours. No rain checks, no exceptions — but with this guide you won't miss a thing.
Browse All Picks →
