Which Series of Labubu is Most Popular?

Which Series of Labubu is Most Popular?

Labubu, the mischievous little monster designed by Kasing Lung and produced by POP MART, has become a global designer toy icon. With so many blind box collections released over the years, collectors often ask:

👉 “Which Labubu series is the most popular?”

While every drop has its fans, some series stand out as all-time collector favorites due to their design, rarity, and resale value.


🎨 1. Labubu “The Monsters” Series (Original)

The very first Labubu “The Monsters” blind box series is still considered the holy grail for many collectors. Whether it's Have a Seat, Exciting Macaron, or Big Into Energy, classic blind box collections are the most popular.

  • Why it’s popular: It introduced the quirky, mischievous monster universe.
  • Resale value: Early figures now often sell for $150–$300+ each, especially rare colorways.
  • Collector opinion: Owning one of these feels like having a piece of Labubu history.

🧁 2. Exciting Macaron Labubu Series

The Exciting Macaron Labubu collection (colorful pastel designs) exploded in popularity thanks to its adorable aesthetic and playful colorways. It is the most popular regular blind box collection. 

  • Why it’s popular: The pastel palette appeals to casual fans and hardcore collectors alike.
  • Rumors: There’s ongoing speculation on TikTok Pop Mart lives that this series might be discontinued — making demand even higher.
  • Buy here: Exciting Macaron Labubu Blind Box – Canvas & Charms

🌌 3. Labubu Rock the Universe

The Labubu “Rock the Universe” is beloved by fans of sci-fi and fantasy themes.

  • Why it’s popular: Bold space-inspired outfits and cosmic details made this set a hit.
  • Collector value: Mid-to-high resale prices ($120-$300).

🎃 4. Labubu Halloween Editions

Halloween Labubus always sell out fast.

  • Why it’s popular: Creepy, spooky designs that perfectly match Labubu’s mischievous personality.
  • Community hype: These are a seasonal fan-favorite, sparking excitement every fall.

🦄 5. Labubu Fairy Tale Series and Norse Mythology (Let's Checkmate, I Found You, Angel in the Clouds, etc.)

This whimsical series reimagines Labubu in storybook-inspired outfits (princesses, knights, magical beings - Mokoko or local special editions).

  • Why it’s popular: It appeals to both toy collectors and fans of fantasy storytelling.
  • Collector value: Usually $100-$300, with hidden fairytale chase figures going much higher (up to $700).

📊 Which is the Most Popular Overall?

While popularity can shift depending on new drops, most collectors agree that:

  • The Monsters (original series) = most iconic & historically important
  • Exciting Macaron = most accessible and fan-favorite
  • Halloween collections = highest seasonal hype and resale spike

If you’re building your Labubu collection, starting with Macaron or Halloween drops gives you both the cuteness factor and strong long-term value.


💡 Collector Tip

👉 Buy early, resell smart: The most popular Labubu series sell out within days, and prices often double on the secondary market within weeks. If you see a drop you love, don’t wait!


In Summary:
The most popular Labubu series are The Monsters, Exciting Macaron, and Halloween drops. Each one represents a different side of Labubu’s charm — from spooky to sweet to iconic.

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