Pop Mart’s newest Halloween drop—Why So Serious—brings a bold, circus-themed twist to some of its most beloved IP characters. If you collect Labubu, Dimoo, Molly, Crybaby, Twinkle Twinkle, or Hacipupu, this release is one you’ll want to know about. Below are all the juicy details: variants, secrets, pricing, how to buy, and what makes it special 

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👀 What Is the Why So Serious Series?

• The Why So Serious series launches October 9, 2025. (typa.app)

• Theme: circus performers with masks, red noses, theatrical flair. All six IPs are reimagined in this aesthetic. (typa.app)

• Includes Six IP characters: Labubu (The Monsters), Crybaby, Dimoo, Molly, Twinkle Twinkle, and Hacipupu. (typa.app)

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🎭 Product Format: Vinyl Plush Pendant Blind Box

• The main product is a Vinyl Plush Pendant Blind Box featuring the six IPs in their “circus / masks / red nose” styles. (typa.app)

• There are 10 variants in total: 8 regular designs + 2 secret/chase variants. (typa.app)

• Pricing: around US$39.99 per blind box; set of 8 regular variants costs ~ US$319.92. (typa.app)

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🔍 Secrets / Chase Variants

• Secret 1: Labubu special edition — large secret (1 in 80 chance) (typa.app)

• Secret 2: Twinkle Twinkle variant — small secret (1 in 40 chance) (typa.app)

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🧩 The 9 Variants (8 Regular + 2 Secrets)

Here are the regular variants + secrets, as collected from leaks / pre-orders. While the full list of regulars is partially confirmed, community sources list these characters / designs:

Variant #	Character / IP	Notes
1	Labubu (The Monsters)	Regular pendant design
2	Crybaby	Regular design
3	Dimoo	Regular design
4	Molly	Regular design
5	Twinkle Twinkle	Regular design
6	Hacipupu	Regular design
7	One of the IPs (rotated among the six) – likely double variant	Confirmed part of the regular 8.
8	Another regular among the six (rotated)	Same as above.
Secret A	Labubu special edition	Big secret (1/80) (typa.app)
Secret B	Twinkle Twinkle special edition variant	Small secret (1/40) (typa.app)

Note: Some sources say 12 in total (10 regular + 2 chase), but Pop Mart’s official TYPA announcement confirms 8 + 2 secrets. (Restockd App)

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✅ Product Link & How to Buy

Here’s the product link you wanted included:

Why So Serious Labubu Pop Mart Authentic Series Vinyl Plush Pendant Blind Box

Tips for buying:

• Blind Box = you won’t know which variant until you open.

• If you want a specific character (e.g. Molly or Dimoo), buying “whole set / full box” increases odds of not missing one.

• Be alert when the drop goes live via Pop Mart official store or platforms like TYPA, as stock is limited.

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🎨 Why This Release Stands Out

• Combines six fan-favorite IPs, so collectors across multiple lines care. (typa.app)

• The circus / mask theme is visually striking — bold colors, theatrical design, contrast with red noses adds creepiness + charm.

• The inclusion of chase/secret variants always drives collector demand.

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⚠️ Things to Be Careful About

• Blind box format = no guarantee of getting a specific regular unless you buy enough boxes.

• Secret variants are rare (esp. Labubu secret A 1/80) → expect low pull rates.

• Prices may inflate quickly on secondary market.

• Authenticity is key: ensure retailer is official Pop Mart seller or trusted boutique.

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🔮 Final Thoughts

If you’re a collector of Pop Mart or Labubu, Why So Serious is shaping up to be one of the Halloween must-have series of 2025. Between the strong visual theme, multiple IPs, and rare chase variants, this drop will likely sell out.

If you want them all, aim for full set bundles; if you just want variants you love, accept the risk of blind box mystery. Either way, this one’s going to make a memorable addition to your collection.