How Much is the Brown Labubu Worth?

Labubu — the mischievous monster character created by artist Kasing Lung and released through POP MART — has become one of the most collectible designer toys worldwide. Among all the colorways and special editions, one question often asked by collectors is:
👉 “How much is the Brown Labubu worth right now?”
The answer depends on which Brown Labubu edition you’re talking about, because Pop Mart has released this fan-favorite character across multiple blind box series, plush lines, and vinyl art toys.
🟤 The Classic Brown Labubu
The classic brown Labubu (sometimes called “OG Brown”) is one of the most recognizable and collectible versions of the character. Its earthy tone and playful, mischievous vibe make it a “core piece” for many collectors.
- Original retail price: Around $15–$20 USD for blind box editions
- Current resale value: Typically $50–$180 USD depending on condition and series for Chestnut Cocoa (Exciting Macaron Secret 1/72 option BUY HERE) and Duoduo (Have a Seat Secret 1/72 option BUY HERE)
- I Found You large Zimomo doll goes up to $800 per 1 item
- Let's Checkmate King Zimomo goes up to $250 per 1 item (BUY HERE)
- Most expensive variants: Limited brown editions from early “The Monsters” collections or collabs can push prices even higher, sometimes $200+ if sealed
Collectors love the brown version because it’s considered one of the “essentials” for starting a Labubu collection.
🎨 Rare Brown Labubu Editions
Some series have featured special brown Labubu figures (metallic finishes, flocked versions, or chase pieces). These are the ones that spike in value:
- Hidden / Chase Figures: Sometimes over $150–$250 USD
- Collaboration Browns (Kasing Lung exclusives - Large dolls and special editions): Prices vary widely, but limited artist edition browns can reach $300+
📈 Factors That Affect Value
The price of a Brown Labubu depends on:
- Edition / Series – Core series vs. limited collab
- Condition – Sealed blind box > opened figure > loose
- Rarity – Regular vs. hidden chase variant
- Market Hype – Seasonal demand (e.g., before holiday season) can raise prices
🔎 Where to Buy Brown Labubu
If you’re hunting for your own Brown Labubu, here are some trusted places to check:
- Canvas & Charms – They stock authentic Labubu collectibles like this Exciting Macaron Labubu Blind Box
- eBay & Mercari – Great for resale and older collections
- POP MART Official Store – Sometimes restocks classic editions
💡 Collector Tip
If you want the best price on a Brown Labubu, buy as close to release as possible. Prices tend to rise within weeks of selling out, especially for series with chase figures. For long-term collectors, the Brown Labubu is a must-have cornerstone in any serious collection.
✅ In Summary:
The Brown Labubu usually ranges between $50–$750 USD, with rare editions going well above $200 USD. Its value continues to hold strong, making it one of the most desirable Labubu variants for collectors worldwide.